PROCESS announce agency appointment by R.M.Williams
We are pleased to announce agency appointment by R.M.Willams to manage ongoing press communication and brand engagement within NZ.
R.M.Williams was acquired by L Capital, the private equity firm sponsored by LVMH – Moët Hennessy Louis Vuitton, in late 2014. With the newly appointed executive team, led by CEO, Raju Vuppalapati, the brand is growing it's worldwide presence with flagship stores opening over the next six months in major cities across the globe: NYC, London, Auckland, and Wellington, with further stores launching across the USA, UK and Scandinavia.
R.M.Williams is an iconic Australian brand, founded in 1932 in the Australian outback by Reginald Murray 'RM' Williams. The brand, worn from the ground up, consolidates both men's and women's footwear, garments, and craft. Originally created for the conditions of the unforgiving outback, the brand has become synonymous with honest quality and is renowned as makers of the best boot in the world, heralded for their one-piece of leather boot. Quality craftsmanship remains at the foundation of their offering, with products still made by hand, by expert craftsmen and women, in the Adelaide workshop.
Photography: Australia from above, by Christian Fletcher